Optimize
Tailwind
Yield optimizationEarn more from every commerce click.
For revenue and partnerships teams
Bring advertiser money to your commerce pages
Turn advertiser demand into revenue on the pages you already publish, and deliver the audience your sponsorship deals promise.
What gets in the way
- Advertisers want to reach readers in trusted editorial, but commerce pages have no way to sell to them.
- Direct sponsorships need guaranteed audience, and organic traffic can't promise it.
What Bullwhip does about it
Advertiser demand on every click
Tailwind matches commerce clicks against advertiser demand and adds a sponsored product grid, always labeled "Sponsored".
Brand-funded reach
Brands can co-fund audience extension into the pages that feature them.
Audience for direct deals
Halyard Direct delivers paid audience to the pages in your direct sponsorship deals.
The products
Grow
Halyard
Managed audience extensionWe buy high-intent traffic into your best commerce pages, profitably.
Turn advertiser demand into revenue
Talk to our team about advertiser demand and audience for your direct deals.