Measure
Beacon
Commerce analytics and attributionSee what every page, author, category and retailer earns.
For editorial teams
Know what to write and what to refresh
Give editors the signals that matter for commerce content, on the pages they're already looking at, without exposing revenue.
What gets in the way
- Editors can't see which articles drive commerce results.
- Refresh decisions rely on instinct, and the biggest opportunities wait.
- Revenue data is sensitive, so it often isn't shared at all.
What Bullwhip does about it
Data on the page itself
Beacon for Chrome shows Beacon's numbers while editors look at their own articles.
A refresh list worth working through
Beacon ranks pages by the revenue gain from updating them, using search demand and current performance.
The right view for each role
Role-based permissions let editorial see traffic and clicks without seeing revenue.
The product
Give your editors the signals that matter
Talk to our team about bringing commerce data to your editorial workflow.