Optimize
Tailwind
Yield optimizationEarn more from every commerce click.
Measure
Beacon: commerce analytics and attribution
Beacon brings every affiliate network into one view and ties each dollar back to the page that earned it, so your teams can see what works and act on it.
Commerce revenue is split across networks that don't agree
Each affiliate network reports on its own schedule, in its own format, with its own idea of what a page is. Returns and restatements change last month's numbers. Getting from network files to "what did this article earn" takes spreadsheets and days, and editorial teams rarely see the answer.
What Beacon does
Every network in one place
Amazon, including Creator Connections, plus Impact, Skimlinks, CJ, Rakuten, Awin, AvantLink, Partnerize, Pepperjam and ShareASale, + many more, in one consistent model.
Revenue by page
Page-level attribution through sub-IDs plus page matching, so every order lands on the article that drove it.
Returns and restatements handled
When a network adjusts past orders, Beacon updates the numbers it already reported instead of leaving you to reconcile them.
SEO and addressable intent
See how much search demand each page could capture and how much it does, and get a ranked list of pages to refresh next.
Permissions for every team
Role-based access, so editorial can see traffic and clicks without seeing revenue. Single sign-on with Google, Microsoft, Okta or OAuth / SSO.
Scheduled email reports
Send the numbers each team needs to their inbox on the schedule they choose.
Beacon for Chrome
Your numbers on your own pages
Beacon for Chrome shows Beacon's numbers in the browser while editors look at their own articles, so the data is in front of them when they decide what to update.
Link-level data
Impressions and clicks for every link
An optional lightweight tag adds link-level impressions and clicks. Beacon's core analytics need no on-page JavaScript, so the tag runs only where you choose to deploy it.
Data delivery
Commerce data delivered to your data store
Beacon delivers your commerce data to BigQuery, Firestore or AlloyDB for PostgreSQL, in a dedicated schema for each client, so finance and data teams can work with it alongside their other data.
Questions Beacon answers
- Performance trends
- How has our commerce content performed recently, and was the change driven by volume or yield?
- Period comparison
- What changed against the previous period or the same time last year?
- Ratio analysis
- Are readers engaging more but clicking less, or clicking more but converting less?
- Addressable intent
- How many people search for the products and topics a page covers?
- SEO performance
- Which keywords matter most for a page, and how much of its potential search traffic does it get?
- Traffic and yield
- Which pages get plenty of traffic but earn little per visit, and which earn well but get little traffic?
- Page health
- How has a page performed since its last update, and what drove any decline in earnings per click?
- Refresh priority
- Which pages should we update next for the biggest revenue gain?
- Retailer performance
- How much did we drive for a given retailer over a given period?
- Custom groups
- How are pages performing across our own groups, beats or categories?
How it works
Connect your networks
We connect Beacon to the affiliate networks you already use.
Map revenue to pages
Beacon matches orders to pages through sub-IDs and page matching, and keeps them current as networks restate.
Put the numbers to work
Teams use Beacon, Beacon for Chrome, scheduled reports or the data delivered to BigQuery, Firestore or AlloyDB for PostgreSQL.
Integrations
See all integrationsAffiliate networks
- Amazon Associates, including Creator Connections
- Impact
- Skimlinks
- CJ
- Rakuten
- Awin
- AvantLink
- Partnerize
- Pepperjam
- ShareASale
- + many more
Data
- Google BigQuery
- Firestore
- AlloyDB for PostgreSQL
Sign-in
- Microsoft
- Okta
- OAuth / SSO
Beacon FAQ
Can Beacon cover more than one domain?
Yes. Beacon covers every domain your company owns or manages. You can look at each domain on its own or all of them together.
Can different teams see different data?
Yes. Permissions are role-based, so you can let editorial see traffic and clicks but not revenue, or limit a team to certain domains. Sign-in works through Google, Microsoft, Okta or OAuth / SSO.
Will Beacon slow down our pages?
No. Beacon's core analytics need no JavaScript on your pages. The optional tag for link-level impressions and clicks runs only where you deploy it.
Which affiliate networks does Beacon support?
Amazon Associates, including Creator Connections, plus Impact, Skimlinks, CJ, Rakuten, Awin, AvantLink, Partnerize, Pepperjam and ShareASale, + many more. If you use a network we don't cover yet, tell us.
Do we need to do anything to get new features?
No. New features become available to your account automatically.
Related products
Grow
Halyard
Managed audience extensionWe buy high-intent traffic into your best commerce pages, profitably.
See what every page earns
Talk to our team about bringing your affiliate networks into Beacon.