We work for publishers

Bullwhip helps premium publishers see what their commerce content earns and grow it.

Why we started Bullwhip

We started Bullwhip in 2023 because affiliate had a gap. Premium commerce content attracts readers who are ready to buy, yet publishers couldn't easily see what each page earned, and the brands that valued that audience most had no good way to help it grow.

We began with analytics, so publishers could see which content and which traffic sources drive purchases. Then we built ways to act on it, from earning more per click to growing the audience for the pages that earn.

Today we work with commerce, editorial and revenue teams at premium publishers, as a platform and as a team that works alongside theirs.

What we believe

We work for the publisher
Our products and incentives are built around publisher revenue and margin.
Specific beats superlative
We show what a page earns and what changed, with the numbers and where they came from.
Readers come first
Anything sponsored is labeled "Sponsored", and readers see the products editors chose.