We launched Bullwhip in 2023 because we recognized a fundamental market failure in affiliate: premium commerce content is unparalleled in attracting high-intent consumers and driving conversions, and yet the brands who value this capability the most have absolutely no way to help content creators and publishers distribute that content.

Enter Bullwhip. Our industry-leading analytics platform helps commerce content publishers and creators understand what traffic sources and content performs best in helping consumers make decisions. Furthermore, that same content is connected to a brand-supported content distribution platform creating win-win value for all parties. Voila!