Frequently asked questions
Answers about each product, working with us, and how we handle your data.
Beacon
About BeaconCan Beacon cover more than one domain?
Yes. Beacon covers every domain your company owns or manages. You can look at each domain on its own or all of them together.
Can different teams see different data?
Yes. Permissions are role-based, so you can let editorial see traffic and clicks but not revenue, or limit a team to certain domains. Sign-in works through Google, Microsoft, Okta or OAuth / SSO.
Will Beacon slow down our pages?
No. Beacon's core analytics need no JavaScript on your pages. The optional tag for link-level impressions and clicks runs only where you deploy it.
Which affiliate networks does Beacon support?
Amazon Associates, including Creator Connections, plus Impact, Skimlinks, CJ, Rakuten, Awin, AvantLink, Partnerize, Pepperjam and ShareASale, + many more. If you use a network we don't cover yet, tell us.
Do we need to do anything to get new features?
No. New features become available to your account automatically.
Tailwind
About TailwindDoes Tailwind change what readers see?
Link swapping doesn't: readers see the same product, and the click goes to the merchant that pays the most for it.
Sponsored placements, such as the sponsored product grid, are always labeled "Sponsored".
Who decides where Tailwind can work?
You do. You set the rules and exclusions, and Tailwind works inside them.
Do we need Beacon to use Tailwind?
No. Tailwind works on its own. If you also use Beacon, Tailwind's results appear there next to the rest of your commerce revenue.
Halyard
About HalyardCan Halyard work across several domains?
Yes. We can run Halyard across all of your domains, which helps us find the pages with the most room to grow.
Do we need Beacon to use Halyard?
No. Halyard works on its own. If you also use Beacon, you can see Halyard's results alongside the rest of your commerce revenue.
How do our teams work together?
We set up a shared Slack channel, or whichever tool you prefer, between your editorial team and ours, so we agree on which content to promote and keep each other up to date.
CINCY
About CINCYWhat does early access mean?
CINCY is in early access while we finish it. Early access teams work closely with us and help shape what comes next.
How do we get access?
Request early access through our contact form and tell us what you'd like to build. We'll get back to you about fit and timing.
Working with us
How do we get started?
Talk to our team about your commerce content and goals. We size the opportunity across your portfolio, agree a plan with you, onboard you onto the platform, and then grow it with you.
See How we work for the details.
Can we start with one product?
Yes. Beacon, Tailwind and Halyard each work on their own, and they work better together.
How is Bullwhip priced?
Our software products (Beacon, Tailwind and CINCY) are priced as monthly fees based on volume. Halyard is a tech-enabled managed service, with fees aligned to performance for our partners.
Data, security and AI search
Is Bullwhip secure?
Yes. Our controls are independently audited by Accorp Partners CPA LLC, and our SOC 2 Type 2 report covers October 1, 2024 to September 30, 2025. Single sign-on and role-based access are available, and you can request the report and see our security documentation in the Trust Center.
How does AI search change commerce content?
As AI answers absorb search clicks, fewer readers reach commerce pages, so every visit has to earn more. We help you measure what each visit earns, optimize it, and buy the visits that pay.
For advertisers and brands
Is my brand a good fit?
We work with brands across many categories. Get in touch and we'll tell you whether it's a fit.
Can we work with you through our agency?
Yes. Work with us directly or through your agency.
Didn't find your answer?
Ask our team. We'll reply by email.