Measure
Beacon
Commerce analytics and attributionSee what every page, author, category and retailer earns.
For finance and data teams
Commerce revenue you can reconcile
One consistent record of commerce revenue, reconciled against the networks and delivered to BigQuery, Firestore or AlloyDB for PostgreSQL.
What gets in the way
- Every network uses its own formats, schedules and definitions.
- Returns and restatements change numbers that were already reported.
- Commerce data sits outside the warehouse where the rest of the business is analyzed.
What Bullwhip does about it
One consistent model
Beacon normalizes every network and updates past numbers when networks restate them.
Data delivery
Beacon delivers your commerce data to BigQuery, Firestore or AlloyDB for PostgreSQL, in a dedicated schema for each client, ready to use alongside your other data.
Security you can review
Single sign-on, role-based access, and our security documentation in the Trust Center.
The product
Get commerce revenue into your warehouse
Talk to our team about reconciliation, data delivery and our security review.