Measure
Beacon
Commerce analytics and attributionSee what every page, author, category and retailer earns.
Grow
Halyard: managed audience extension
Halyard finds your commerce pages that convert best and buys high-intent traffic into them across search and social, managed by a team that runs every campaign for margin.
Your best pages could reach far more readers
Organic traffic sets the ceiling for most commerce content. Paid distribution can lift it, but only when someone picks the right pages, buys the right traffic and manages bids against what each visit actually earns.
What Halyard does
Search
Google Search, Performance Max and Dynamic Search Ads campaigns aimed at readers who are ready to buy.
Social
Meta and other social campaigns that reach readers interested in the categories you cover.
Campaigns at scale
Bulk campaign creation across your best-performing pages, plus redirect detection.
Budgets and bids managed for margin
Conversion and revenue data goes back to the ad platforms, and budgets and bids are managed against what each visit earns.
Halyard Direct
Paid audience for your direct sponsorships
Halyard Direct delivers paid audience to the pages in your direct sponsorship deals.
How it works
Find the pages that convert
We look for the commerce pages where a paid visit can earn more than it costs.
Launch and manage campaigns
Our team builds and runs the campaigns across search and social, and manages budgets and bids for margin.
Review together
We share results with your team in a shared channel and decide together where to grow next.
Integrations
See all integrationsAd platforms
- Google Ads, including Performance Max and Dynamic Search Ads
- Meta
Halyard FAQ
Can Halyard work across several domains?
Yes. We can run Halyard across all of your domains, which helps us find the pages with the most room to grow.
Do we need Beacon to use Halyard?
No. Halyard works on its own. If you also use Beacon, you can see Halyard's results alongside the rest of your commerce revenue.
How do our teams work together?
We set up a shared Slack channel, or whichever tool you prefer, between your editorial team and ours, so we agree on which content to promote and keep each other up to date.
Related products
Optimize
Tailwind
Yield optimizationEarn more from every commerce click.
Grow the audience for your best pages
Talk to our team about a Halyard pilot.