Software (SaaS)
Beacon, Tailwind and CINCY are software products, priced as monthly fees based on volume.
How we work with publishers
A commercial model that fits how you want to work, a clear path to live data, and a team that works alongside yours.
Commercial models
We recommend a model once we've sized the opportunity with you. Some publishers combine them across products.
Managed service
Halyard is a tech-enabled managed service. Our team runs it for you, and fees are aligned with performance for our partners.
Onboarding timeline
From the first conversation to growing revenue together, here's what happens and who does what.
Talk to us
Tell us about your commerce content, your teams and what you want to grow.
Size the opportunity
1 to 2 weeks
We look at your current content and performance and size the revenue opportunity with you.
Onboard
2 to 6 weeks
We connect your affiliate networks and ad platforms, set up the products you've chosen, and give your teams access.
Grow together
We review results with you on a regular schedule and agree what to do next.
What we need from you
Onboarding moves fastest when these are ready.
Network and platform access
Reporting access to your affiliate networks, and to your ad accounts if you use Halyard.
Your domains
The sites and sections you want on the platform.
A point of contact
One person on your side who can make decisions and bring in the right teams.
Sign-in and roles
Your single sign-on provider, and who should see what.
Questions about working with us
How do we get started?
Talk to our team about your commerce content and goals. We size the opportunity across your portfolio, agree a plan with you, onboard you onto the platform, and then grow it with you.
See How we work for the details.
Can we start with one product?
Yes. Beacon, Tailwind and Halyard each work on their own, and they work better together.
How is Bullwhip priced?
Our software products (Beacon, Tailwind and CINCY) are priced as monthly fees based on volume. Halyard is a tech-enabled managed service, with fees aligned to performance for our partners.
Start with a conversation
Tell us about your commerce content and we'll size the opportunity with you.