Bullwhip Insights https://www.bullwhip.io/insights Data and analysis on commerce content, affiliate revenue and search for premium publishers. en-us Wed, 07 Oct 2026 00:00:00 GMT Getting paid for AI influence: the AEO and GEO revenue map for publishers https://www.bullwhip.io/insights/getting-paid-for-ai-influence https://www.bullwhip.io/insights/getting-paid-for-ai-influence Wed, 07 Oct 2026 00:00:00 GMT R.J. Lehman AI search Commerce strategy The tools that measure AI influence, the programs that pay for it, and how commerce publishers sell it to brands, with a playbook. The post-click economy, nine months in https://www.bullwhip.io/insights/post-click-economy-nine-months-in https://www.bullwhip.io/insights/post-click-economy-nine-months-in Tue, 15 Sep 2026 00:00:00 GMT R.J. Lehman AI search Commerce strategy Impact's Geodesix and Partnerize's VantagePoint bet differently on paying publishers for AI answers. Nine months on, both depend on brand budgets. Amazon Associates vs. Amazon Attribution: how the two programs differ https://www.bullwhip.io/insights/amazon-associates-vs-amazon-attribution https://www.bullwhip.io/insights/amazon-associates-vs-amazon-attribution Tue, 09 Jan 2024 00:00:00 GMT R.J. Lehman Amazon Commerce strategy Amazon Associates pays publishers on affiliate sales; Amazon Attribution pays brands a bonus for traffic they send. How the two programs differ. 5 Insights from Prime Big Deal Days https://www.bullwhip.io/insights/5-insights-from-prime-big-deal-days https://www.bullwhip.io/insights/5-insights-from-prime-big-deal-days Thu, 12 Oct 2023 00:00:00 GMT R.J. Lehman Commerce Events Amazon Five takeaways from October 2023 Prime Big Deal Days: Amazon's own commerce content, publisher share of voice, rank stability and Top Stories. Commerce Content Insights from ASE23 & MARCC https://www.bullwhip.io/insights/commerce-content-insights-from-ase23-marcc https://www.bullwhip.io/insights/commerce-content-insights-from-ase23-marcc Mon, 07 Aug 2023 00:00:00 GMT R.J. Lehman Conference Recap Commerce content takeaways from Affiliate Summit East 2023 and MARCC in New York: generative AI, audience growth, TikTok and affiliate revenue. July 2023 Prime Day Recap https://www.bullwhip.io/insights/july-2023-prime-day-recap https://www.bullwhip.io/insights/july-2023-prime-day-recap Thu, 13 Jul 2023 00:00:00 GMT R.J. Lehman Commerce Events Amazon What July 2023 Prime Day search data showed about Top Stories, Amazon's share of voice, the publishers that led, and how often they updated.