[{"data":1,"prerenderedAt":476},["ShallowReactive",2],{"insights-related":3,"insights-page":77,"navigation":108,"i-ph:arrow-up-right":251,"i-ph:linkedin-logo-fill":255,"i-ph:arrow-right":257,"i-ph:caret-down":259,"i-ph:list":261,"i-ph:x":263,"insight-amazon-associates-vs-amazon-attribution":265,"i-ph:caret-right":472,"i-ph:archive":474},[4,19,29,40,52,65],{"path":5,"title":6,"description":7,"date":8,"tags":9,"image":12,"readingTime":17,"draft":18,"needsApproval":18},"\u002Finsights\u002Fgetting-paid-for-ai-influence","Getting paid for AI influence: the AEO and GEO revenue map for publishers","The tools that measure AI influence, the programs that pay for it, and how commerce publishers sell it to brands, with a playbook.","2026-10-07",[10,11],"AI search","Commerce strategy",{"src":13,"alt":14,"width":15,"height":16},"\u002Finsights\u002Fgetting-paid-for-ai-influence\u002Fcover.webp","Three cards in a row: 1 See the impact, 2 Paid without a brand, 3 Paid by brands, with an arrow from the first to the third labeled Citation data feeds brand payouts",2400,1260,"19",false,{"path":20,"title":21,"description":22,"date":23,"tags":24,"image":25,"readingTime":28,"draft":18,"needsApproval":18},"\u002Finsights\u002Fpost-click-economy-nine-months-in","The post-click economy, nine months in","Impact's Geodesix and Partnerize's VantagePoint bet differently on paying publishers for AI answers. 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How the two programs differ.","2024-01-09",[35,11],"Amazon",{"src":37,"alt":38,"width":15,"height":16},"\u002Finsights\u002Famazon-associates-vs-amazon-attribution\u002Fcover.webp","Two panels compared: Amazon Associates pays the publisher on the whole cart, while Amazon Attribution pays the brand on one product","3",{"path":41,"title":42,"description":43,"date":44,"tags":45,"image":47,"readingTime":51,"draft":18,"needsApproval":18},"\u002Finsights\u002F5-insights-from-prime-big-deal-days","5 Insights from Prime Big Deal Days","Five takeaways from October 2023 Prime Big Deal Days: Amazon's own commerce content, publisher share of voice, rank stability and Top Stories.","2023-10-12",[46,35],"Commerce Events",{"src":48,"alt":49,"width":15,"height":50},"\u002Finsights\u002F5-insights-from-prime-big-deal-days\u002Fcover.webp","Two Amazon shipping boxes with Prime tape on a dark background",1555,"4",{"path":53,"title":54,"description":55,"date":56,"tags":57,"image":59,"readingTime":64,"draft":18,"needsApproval":18},"\u002Finsights\u002Fcommerce-content-insights-from-ase23-marcc","Commerce Content Insights from ASE23 & MARCC","Commerce content takeaways from Affiliate Summit East 2023 and MARCC in New York: generative AI, audience growth, TikTok and affiliate revenue.","2023-08-07",[58],"Conference Recap",{"src":60,"alt":61,"width":15,"height":62,"caption":63},"\u002Finsights\u002Fcommerce-content-insights-from-ase23-marcc\u002Fcover.webp","Four panelists seated on stage at Affiliate Summit East",1513,"Jessica Spira (Hearst Newspapers) moderating a discussion on creating trustworthy content with Reid Webb (The Daily Beast) Neha Ananda (Money Group) and Jessica Seib (Rolling Stone)","10",{"path":66,"title":67,"description":68,"date":69,"tags":70,"image":71,"readingTime":76,"draft":18,"needsApproval":18},"\u002Finsights\u002Fjuly-2023-prime-day-recap","July 2023 Prime Day Recap","What July 2023 Prime Day search data showed about Top Stories, Amazon's share of voice, the publishers that led, and how often they updated.","2023-07-13",[46,35],{"src":72,"alt":73,"width":74,"height":75},"\u002Finsights\u002Fjuly-2023-prime-day-recap\u002Fcover.webp","An Amazon shipping box with Prime tape on a dark background",720,467,"5",{"id":78,"archive":79,"authors":82,"ctaBand":87,"extension":93,"hero":94,"meta":97,"pageSize":98,"related":99,"rss":101,"seo":104,"stem":106,"__hash__":107},"insightsPage\u002Finsights-page.yml",{"months":80,"note":81},18,"From our archive. 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Attribution looks at one product. A brand cares whether the reader bought its item, and it values that purchase for what it does to the brand's ranking on Amazon.",[271,424,425],{},"That is why a brand can value a publisher's visit differently from the commission Associates would pay. It's also why page-level data matters: you need to see which pages send readers who buy, not just how many click.",[289,427,429],{"id":428},"seller-networks","Seller networks",[271,431,432],{},"A third kind of business has grown up between the two. A seller network works with brands that grant access to their Amazon seller data, and with publishers that link to those brands' products. The network passes the brand's Attribution code to the publisher so that it can be added to the publisher's existing links, then tracks the incremental sales that code produces. It charges the brand an agreed share and passes a portion on to the publisher.",[271,434,435],{},"Amazon sets the rules for both programs and can change them, so a publisher considering any arrangement that combines Associates and Attribution tags should check Amazon's current program policies first.",[289,437,439],{"id":438},"what-to-take-from-this","What to take from this",[441,442,443,447,450],"ul",{},[444,445,446],"li",{},"Associates and Attribution belong to different parts of Amazon, and they pay different parties.",[444,448,449],{},"The attribution windows differ: 24 hours for Associates, 14 days for Attribution.",[444,451,452],{},"Granular conversion data is the exception for publishers and the norm for brands, so the brand side of the market often sees more than the publisher does.",[271,454,455],{},"Seeing what each page earns, down to the link, is the first step toward deciding which programs and partners are worth your readers' clicks.",{"title":457,"searchDepth":458,"depth":458,"links":459},"",2,[460,461,462,463],{"id":291,"depth":458,"text":292},{"id":418,"depth":458,"text":419},{"id":428,"depth":458,"text":429},{"id":438,"depth":458,"text":439},"md",{"src":37,"alt":38,"width":15,"height":16},{},true,{"title":31,"description":32},"insights\u002Famazon-associates-vs-amazon-attribution",[35,11],"luCQrx1_89a1i7rnj3P14CXOnCwSTM4XY6uq2IDCgSk",{"left":252,"top":252,"width":253,"height":253,"rotate":252,"vFlip":18,"hFlip":18,"body":473},"\u003Cpath fill=\"currentColor\" d=\"m181.66 133.66l-80 80a8 8 0 0 1-11.32-11.32L164.69 128L90.34 53.66a8 8 0 0 1 11.32-11.32l80 80a8 8 0 0 1 0 11.32\"\u002F>",{"left":252,"top":252,"width":253,"height":253,"rotate":252,"vFlip":18,"hFlip":18,"body":475},"\u003Cpath fill=\"currentColor\" d=\"M224 48H32a16 16 0 0 0-16 16v24a16 16 0 0 0 16 16v88a16 16 0 0 0 16 16h160a16 16 0 0 0 16-16v-88a16 16 0 0 0 16-16V64a16 16 0 0 0-16-16m-16 144H48v-88h160Zm16-104H32V64h192zM96 136a8 8 0 0 1 8-8h48a8 8 0 0 1 0 16h-48a8 8 0 0 1-8-8\"\u002F>",1791465594198]