[{"data":1,"prerenderedAt":313},["ShallowReactive",2],{"navigation":3,"i-ph:arrow-up-right":151,"i-ph:linkedin-logo-fill":155,"i-ph:arrow-right":157,"i-ph:caret-down":159,"i-ph:list":161,"i-ph:x":163,"about":165,"team":213,"i-ph:caret-right":301,"i-ph:tag":303,"i-ph:compass":305,"i-ph:ruler":307,"i-ph:map-pin":309,"i-ph:linkedin-logo":311},{"id":4,"extension":5,"footer":6,"header":93,"meta":148,"stem":149,"__hash__":150},"navigation\u002Fnavigation.yml","yml",{"columns":7,"cookiePreferences":86,"linkedIn":87,"legalName":88,"securityBadge":89},[8,29,50,65],{"label":9,"items":10},"Platform",[11,14,17,20,23,26],{"label":12,"to":13},"Beacon","\u002Fplatform\u002Fbeacon",{"label":15,"to":16},"Tailwind","\u002Fplatform\u002Ftailwind",{"label":18,"to":19},"Halyard","\u002Fplatform\u002Fhalyard",{"label":21,"to":22},"CINCY","\u002Fplatform\u002Fcincy",{"label":24,"to":25},"Platform overview","\u002Fplatform",{"label":27,"to":28},"Integrations","\u002Fintegrations",{"label":30,"items":31},"Solutions",[32,35,38,41,44,47],{"label":33,"to":34},"Commerce & affiliate","\u002Fsolutions\u002Fcommerce-affiliate",{"label":36,"to":37},"Editorial","\u002Fsolutions\u002Feditorial",{"label":39,"to":40},"Revenue & partnerships","\u002Fsolutions\u002Frevenue-partnerships",{"label":42,"to":43},"Audience growth","\u002Fsolutions\u002Faudience-growth",{"label":45,"to":46},"Finance & data","\u002Fsolutions\u002Ffinance-data",{"label":48,"to":49},"For advertisers & brands","\u002Fsolutions\u002Fadvertisers",{"label":51,"items":52},"Company",[53,56,59,62],{"label":54,"to":55},"About","\u002Fabout",{"label":57,"to":58},"Careers","\u002Fcareers",{"label":60,"to":61},"Insights","\u002Finsights",{"label":63,"to":64},"Contact","\u002Fcontact",{"label":66,"items":67},"Trust & legal",[68,71,74,77,80,83],{"label":69,"to":70},"Security","\u002Fsecurity",{"label":72,"to":73},"Trust Center","https:\u002F\u002Ftrust.bullwhip.io",{"label":75,"to":76},"Privacy","\u002Fprivacy",{"label":78,"to":79},"Terms","\u002Fterms",{"label":81,"to":82},"EULA","\u002Feula",{"label":84,"to":85},"Cookie policy","\u002Fcookies","Cookie preferences","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbullwhip\u002F","Bullwhip Technologies LLC",{"to":70,"image":90,"alt":91,"needsApproval":92},"soc2-type2-white.png","SOC 2 Type 2, AICPA SOC for Service Organizations",false,{"platform":94,"menus":120,"login":143,"cta":146},{"label":9,"groups":95,"links":117},[96,101,106,111],{"label":97,"items":98},"Measure",[99],{"label":12,"description":100,"to":13},"Commerce analytics and attribution",{"label":102,"items":103},"Optimize",[104],{"label":15,"description":105,"to":16},"Yield optimization for every commerce click",{"label":107,"items":108},"Grow",[109],{"label":18,"description":110,"to":19},"Managed audience extension",{"label":112,"items":113},"Foundation",[114],{"label":21,"description":115,"to":22,"badge":116},"Real-time product data API","Early access",[118,119],{"label":24,"to":25},{"label":27,"to":28},[121,129,136],{"label":30,"items":122},[123,124,125,126,127,128],{"label":33,"to":34},{"label":36,"to":37},{"label":39,"to":40},{"label":42,"to":43},{"label":45,"to":46},{"label":48,"to":49},{"label":130,"items":131},"Resources",[132,133],{"label":60,"to":61},{"label":134,"to":135},"FAQ","\u002Ffaq",{"label":51,"items":137},[138,139,140,142],{"label":54,"to":55},{"label":57,"to":58},{"label":141,"to":70},"Security & trust",{"label":63,"to":64},{"label":144,"to":145},"Log in","https:\u002F\u002Fbeacon.bullwhip.io",{"label":147,"to":64},"Talk to our team",{},"navigation","_CFRIyJYrHSpF80BSDVtxbHJ5sz4RkUOjKpRfiWGGBs",{"left":152,"top":152,"width":153,"height":153,"rotate":152,"vFlip":92,"hFlip":92,"body":154},0,256,"\u003Cpath fill=\"currentColor\" d=\"M200 64v104a8 8 0 0 1-16 0V83.31L69.66 197.66a8 8 0 0 1-11.32-11.32L172.69 72H88a8 8 0 0 1 0-16h104a8 8 0 0 1 8 8\"\u002F>",{"left":152,"top":152,"width":153,"height":153,"rotate":152,"vFlip":92,"hFlip":92,"body":156},"\u003Cpath fill=\"currentColor\" d=\"M216 24H40a16 16 0 0 0-16 16v176a16 16 0 0 0 16 16h176a16 16 0 0 0 16-16V40a16 16 0 0 0-16-16M96 176a8 8 0 0 1-16 0v-64a8 8 0 0 1 16 0Zm-8-80a12 12 0 1 1 12-12a12 12 0 0 1-12 12m96 80a8 8 0 0 1-16 0v-36a20 20 0 0 0-40 0v36a8 8 0 0 1-16 0v-64a8 8 0 0 1 15.79-1.78A36 36 0 0 1 184 140Z\"\u002F>",{"left":152,"top":152,"width":153,"height":153,"rotate":152,"vFlip":92,"hFlip":92,"body":158},"\u003Cpath fill=\"currentColor\" d=\"m221.66 133.66l-72 72a8 8 0 0 1-11.32-11.32L196.69 136H40a8 8 0 0 1 0-16h156.69l-58.35-58.34a8 8 0 0 1 11.32-11.32l72 72a8 8 0 0 1 0 11.32\"\u002F>",{"left":152,"top":152,"width":153,"height":153,"rotate":152,"vFlip":92,"hFlip":92,"body":160},"\u003Cpath fill=\"currentColor\" d=\"m213.66 101.66l-80 80a8 8 0 0 1-11.32 0l-80-80a8 8 0 0 1 11.32-11.32L128 164.69l74.34-74.35a8 8 0 0 1 11.32 11.32\"\u002F>",{"left":152,"top":152,"width":153,"height":153,"rotate":152,"vFlip":92,"hFlip":92,"body":162},"\u003Cpath fill=\"currentColor\" d=\"M224 128a8 8 0 0 1-8 8H40a8 8 0 0 1 0-16h176a8 8 0 0 1 8 8M40 72h176a8 8 0 0 0 0-16H40a8 8 0 0 0 0 16m176 112H40a8 8 0 0 0 0 16h176a8 8 0 0 0 0-16\"\u002F>",{"left":152,"top":152,"width":153,"height":153,"rotate":152,"vFlip":92,"hFlip":92,"body":164},"\u003Cpath fill=\"currentColor\" d=\"M205.66 194.34a8 8 0 0 1-11.32 11.32L128 139.31l-66.34 66.35a8 8 0 0 1-11.32-11.32L116.69 128L50.34 61.66a8 8 0 0 1 11.32-11.32L128 116.69l66.34-66.35a8 8 0 0 1 11.32 11.32L139.31 128Z\"\u002F>",{"id":166,"beliefs":167,"ctaBand":182,"extension":5,"hero":188,"meta":191,"offices":192,"seo":201,"stem":203,"story":204,"team":210,"__hash__":212},"about\u002Fabout.yml",{"heading":168,"items":169},"What we believe",[170,174,178],{"icon":171,"title":172,"body":173},"ph:compass","We work for the publisher","Our products and incentives are built around publisher revenue and margin.",{"icon":175,"title":176,"body":177},"ph:ruler","Specific beats superlative","We show what a page earns and what changed, with the numbers and where they came from.",{"icon":179,"title":180,"body":181},"ph:tag","Readers come first","Anything sponsored is labeled \"Sponsored\", and readers see the products editors chose.",{"heading":183,"body":184,"primary":185,"secondary":187},"Work with us","See our open roles and how we hire.",{"label":186,"to":58},"See careers",{"label":147,"to":64},{"heading":189,"subhead":190},"We work for publishers","Bullwhip helps premium publishers see what their commerce content earns and grow it.",{},{"heading":193,"items":194},"Where we work",[195,198],{"city":196,"body":197},"New York City","Bullwhip is based in New York City.",{"city":199,"body":200},"India","Part of our engineering team is based in India.",{"title":54,"description":202},"Bullwhip builds the commerce revenue platform for premium publishers, from New York and India. Read our story and meet the team.","about",{"heading":205,"paragraphs":206,"needsApproval":92},"Why we started Bullwhip",[207,208,209],"We started Bullwhip in 2023 because affiliate had a gap. Premium commerce content attracts readers who are ready to buy, yet publishers couldn't easily see what each page earned, and the brands that valued that audience most had no good way to help it grow.","We began with analytics, so publishers could see which content and which traffic sources drive purchases. Then we built ways to act on it, from earning more per click to growing the audience for the pages that earn.","Today we work with commerce, editorial and revenue teams at premium publishers, as a platform and as a team that works alongside theirs.",{"heading":211},"Meet the team","8jx84k7dLE1CEaBiRAghzJPvSpgV06p9rjoCVVdVb9o",{"id":214,"extension":215,"members":216,"meta":298,"stem":299,"__hash__":300},"team\u002Fteam.json","json",[217,223,229,234,240,246,251,256,261,266,271,276,282,288,293],{"slug":218,"url":219,"name":220,"title":221,"photo":222,"needsApproval":92},"shreeyashgurav","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fshreeyashgurav","Shreeyash Gurav","Software Engineer","\u002Fteam\u002Fshreeyashgurav.webp",{"slug":224,"url":225,"name":226,"title":227,"photo":228,"needsApproval":92},"allison-geisler","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fallison-geisler","Ally Geisler","Head of Performance Marketing","\u002Fteam\u002Fallison-geisler.webp",{"slug":230,"url":231,"name":232,"title":221,"photo":233,"needsApproval":92},"sahil-saha-76478516b","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsahil-saha-76478516b","Sahil Saha","\u002Fteam\u002Fsahil-saha-76478516b.webp",{"slug":235,"url":236,"name":237,"title":238,"photo":239,"needsApproval":92},"charleswolrich","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcharleswolrich","Charles Wolrich","Co-Founder","\u002Fteam\u002Fcharleswolrich.webp",{"slug":241,"url":242,"name":243,"title":244,"photo":245,"needsApproval":92},"henry-van-zant-676865a3","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fhenry-van-zant-676865a3","Henry Van Zant","Performance Marketing","\u002Fteam\u002Fhenry-van-zant-676865a3.webp",{"slug":247,"url":248,"name":249,"title":244,"photo":250,"needsApproval":92},"ziye-jin","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fziye-jin","Jean Jin","\u002Fteam\u002Fziye-jin.webp",{"slug":252,"url":253,"name":254,"title":244,"photo":255,"needsApproval":92},"brienneryan","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbrienneryan","Brie Ryan Morris","\u002Fteam\u002Fbrienneryan.webp",{"slug":257,"url":258,"name":259,"title":221,"photo":260,"needsApproval":92},"atul250603","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fatul250603","Atul Goyal","\u002Fteam\u002Fatul250603.webp",{"slug":262,"url":263,"name":264,"title":221,"photo":265,"needsApproval":92},"gouravkargwal","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgouravkargwal","Gourav Kargwal","\u002Fteam\u002Fgouravkargwal.webp",{"slug":267,"url":268,"name":269,"title":238,"photo":270,"needsApproval":92},"rjlehman","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Frjlehman","R.J. Lehman","\u002Fteam\u002Frjlehman.webp",{"slug":272,"url":273,"name":274,"title":221,"photo":275,"needsApproval":92},"manish-jhariya","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmanish-jhariya","Manish Kumar","\u002Fteam\u002Fmanish-jhariya.webp",{"slug":277,"url":278,"name":279,"title":280,"photo":281,"needsApproval":92},"calvincao18","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcalvincao18","Calvin Cao","Data Engineer","\u002Fteam\u002Fcalvincao18.webp",{"slug":283,"url":284,"name":285,"title":286,"photo":287,"needsApproval":92},"bvk-vinaya","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbvk-vinaya","Vinaya Kumar B","Principal Engineer","\u002Fteam\u002Fbvk-vinaya.webp",{"slug":289,"url":290,"name":291,"title":244,"photo":292,"needsApproval":92},"trevor-grigoruk","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ftrevor-grigoruk","Trevor Grigoruk","\u002Fteam\u002Ftrevor-grigoruk.webp",{"slug":294,"url":295,"name":296,"title":221,"photo":297,"needsApproval":92},"sai-agarwal-425029202","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsai-agarwal-425029202","Sai Agarwal","\u002Fteam\u002Fsai-agarwal-425029202.webp",{},"team","anKfvApqTAkFlhEsNfj16pciwQi2p5DhHQsV--Ls05U",{"left":152,"top":152,"width":153,"height":153,"rotate":152,"vFlip":92,"hFlip":92,"body":302},"\u003Cpath fill=\"currentColor\" d=\"m181.66 133.66l-80 80a8 8 0 0 1-11.32-11.32L164.69 128L90.34 53.66a8 8 0 0 1 11.32-11.32l80 80a8 8 0 0 1 0 11.32\"\u002F>",{"left":152,"top":152,"width":153,"height":153,"rotate":152,"vFlip":92,"hFlip":92,"body":304},"\u003Cpath fill=\"currentColor\" d=\"M243.31 136L144 36.69A15.86 15.86 0 0 0 132.69 32H40a8 8 0 0 0-8 8v92.69A15.86 15.86 0 0 0 36.69 144L136 243.31a16 16 0 0 0 22.63 0l84.68-84.68a16 16 0 0 0 0-22.63m-96 96L48 132.69V48h84.69L232 147.31ZM96 84a12 12 0 1 1-12-12a12 12 0 0 1 12 12\"\u002F>",{"left":152,"top":152,"width":153,"height":153,"rotate":152,"vFlip":92,"hFlip":92,"body":306},"\u003Cpath fill=\"currentColor\" d=\"M128 24a104 104 0 1 0 104 104A104.11 104.11 0 0 0 128 24m0 192a88 88 0 1 1 88-88a88.1 88.1 0 0 1-88 88m44.42-143.16l-64 32a8.05 8.05 0 0 0-3.58 3.58l-32 64A8 8 0 0 0 80 184a8.1 8.1 0 0 0 3.58-.84l64-32a8.05 8.05 0 0 0 3.58-3.58l32-64a8 8 0 0 0-10.74-10.74M138 138l-40.11 20.11L118 118l40.15-20.07Z\"\u002F>",{"left":152,"top":152,"width":153,"height":153,"rotate":152,"vFlip":92,"hFlip":92,"body":308},"\u003Cpath fill=\"currentColor\" d=\"m235.32 73.37l-52.69-52.68a16 16 0 0 0-22.63 0L20.68 160a16 16 0 0 0 0 22.63l52.69 52.68a16 16 0 0 0 22.63 0L235.32 96a16 16 0 0 0 0-22.63M84.68 224L32 171.31l32-32l26.34 26.35a8 8 0 0 0 11.32-11.32L75.31 128L96 107.31l26.34 26.35a8 8 0 0 0 11.32-11.32L107.31 96L128 75.31l26.34 26.35a8 8 0 0 0 11.32-11.32L139.31 64l32-32L224 84.69Z\"\u002F>",{"left":152,"top":152,"width":153,"height":153,"rotate":152,"vFlip":92,"hFlip":92,"body":310},"\u003Cpath fill=\"currentColor\" d=\"M128 64a40 40 0 1 0 40 40a40 40 0 0 0-40-40m0 64a24 24 0 1 1 24-24a24 24 0 0 1-24 24m0-112a88.1 88.1 0 0 0-88 88c0 31.4 14.51 64.68 42 96.25a254.2 254.2 0 0 0 41.45 38.3a8 8 0 0 0 9.18 0a254.2 254.2 0 0 0 41.37-38.3c27.45-31.57 42-64.85 42-96.25a88.1 88.1 0 0 0-88-88m0 206c-16.53-13-72-60.75-72-118a72 72 0 0 1 144 0c0 57.23-55.47 105-72 118\"\u002F>",{"left":152,"top":152,"width":153,"height":153,"rotate":152,"vFlip":92,"hFlip":92,"body":312},"\u003Cpath fill=\"currentColor\" d=\"M216 24H40a16 16 0 0 0-16 16v176a16 16 0 0 0 16 16h176a16 16 0 0 0 16-16V40a16 16 0 0 0-16-16m0 192H40V40h176zM96 112v64a8 8 0 0 1-16 0v-64a8 8 0 0 1 16 0m88 28v36a8 8 0 0 1-16 0v-36a20 20 0 0 0-40 0v36a8 8 0 0 1-16 0v-64a8 8 0 0 1 15.79-1.78A36 36 0 0 1 184 140m-84-56a12 12 0 1 1-12-12a12 12 0 0 1 12 12\"\u002F>",1791491064213]